About
Design Director.
Culture Maker.
I'm a designer, culture maker, strategist, and artist. I build joyful and human-centered experiences through beautiful, useful design for the planet.
About
I'm a designer, culture maker, strategist, and artist. I build joyful and human-centered experiences through beautiful, useful design for the planet.
The Story
I'm a Design Director at frog in San Francisco. My career has been a mix of craft, strategy, and leadership. I help teams and organizations build things that actually matter.
I've worked on the branding for 30+ restaurants (four earned Michelin stars), facilitated 500+ workshops, and co-wrote and produced a best-selling book on packaging design. The best design comes from curiosity, authenticity, empathy, and joy.
When I'm not designing, I'm making artwork. My creative practice has generated $90K+ in private commissions and been featured by Folsom Street Events. See the art →
I've worked with some of the world's most iconic brands.
What I Do
Experience
Kind Words
"You have been amazing — the partners and I are so impressed with your organization, communication, your understanding of our platform, your presentations, and the design deliverables. I’ve never been through a process like this and it has been incredible to experience. I will definitely be engaging you for my other company if you’re available of course!"
— Jade Green, CEO, Alta Financial Group
"Lonnie is the person you want to lead your team to success. From start to finish his dedication to motivate action and strive for excellence is unwavering and contagious. His ability to face any task without intimidation or hesitation inspires calculated risk and facilitates greatness. What seems daunting or unachievable becomes thrilling and challenging with Lonnie at the helm."
— Joshua Blaylock, Creative Director, Grip
"It is not often that an individual embodies this degree of depth, perception, wisdom and proficiency. Lonnie’s contributions to the graphic design world and the digital space are significant and have created value and measurable impact to these focuses and processes."
— Nick Canelake, Global Marketing Director, Milk & Sass Beauty
"Lonnie is an amazing designer. He takes the time to understand the product and corporate goals for which he is designing, he asks excellent questions and follows through. Lonnie has produced unique solutions for the most challenging and technical sites."
— Naomi Garnice, Global Marketing Director, TP Orthodontics Worldwide
"I wanted to say how grateful I am for throwing yourself into our company and culture. I also think you’ve brought a lot to the company too and have really enjoyed our conversations, your empathetic leadership style, and your positivity and candor — that in particular has been a great example for me for how to be clear and direct whilst also being positive and kind, and it’s something I feel I’m better at having worked with you."
— Tom Willmot, CEO, Human Made
"Lonnie is an amazing designer with a great personality! He is easy to work with and extremely good at what he does. Lonnie is a rarity in the industry and I absolutely recommend him for any web project!"
— George Skleres, Game Designer, Riot Games
Press
Awards
AIGA Prisma Award for best portfolio, 8+ design awards, AIGA Board Member. Co-authored a best-selling book on packaging design. Global "Best in Craft" at the 2025 Make Your Mark Awards for storytelling, illustrations, game design, and scriptwriting.
